Ann Taylor concept store opens in University Village.

The new Ann Taylor concept store opened at University Village in Seattle on Oct. 19 and hosted a grand opening event for an exclusive first look of the new store on Saturday, Oct. 20. The grand opening event was celebrated with music, refreshments, sweets raffles and a gift with any purchase more than $100, and was co-hosted by the Junior League of Seattle.

Inspired by “the ultimate closet,” the new store will have a broader selection of products, expert styling services and shop-in-shop destinations. With a heritage dating back to 1954, Ann Taylor has always been synonymous with iconic, all-American style for modern working women.

Having evolved throughout the decades to meet women’s changing needs, aspirations and roles, Ann Taylor has recently gone through its most significant evolution, starting with the revamped collection launched in Fall 2009 under the brand’s Head of Design Lisa Axelson. The next phase of the rejuvenation is the brand’s new store concept, rolling out in select cities across the country.