Serial entrepreneur Anne-Marie Faiola is at it again. In addition to Bramble Berry, her soap-making supply company, Faiola has set to work on providing both mental and physical betterment through an extension of her Bramble Berry brand, called Best Day Ever.
It all began with the people she worked with. Despite producing incredibly creative work, the entrepreneurs were struggling. As Faiola put it, they didn’t have the lifestyle habits to sustain their work. Best Day Ever seeks to change that through two different methods: encouragement through physical product reminders and active lifestyle challenges.
The product line is marked by Faiola’s personal touch and beliefs. The inks used in the printing process are sustainable, while the notebooks are made from recycled chipboard. Those same notebooks also bear a rounded edge, added in because Faiola enjoyed the flair. The products are meant to be a reminder that today is the best day ever.
On the other end of the spectrum are the challenges. Back in 2011, before Best Day Ever was even an idea, Faiola ran similar challenges for fun. At one point, 84 people signed up to participate and, like her challenges now, they all would receive a daily, encouraging email with news and tidbits. That meant that 84 people were depending on Faiola every day for six weeks, all in the midst of her full-time work.
So Faiola went back to school, picking up a nutritional therapy degree and putting together Best Day Ever along the way. Now her challenges are yet another part of the Anne-Marie Faiola empire. And they’ve created some pretty positive success stories. Faiola described a challenge ran with more than 100 women. At the end of the sixweek period, the average weight loss for the group was about nine pounds, with one woman losing 18 pounds. Other women have experienced positive changes in mobility and blood sugar levels, with one individual stating that her levels are the best they’ve been since 1984.
It helps that the challenges don’t revolve around white-knuckling it through, as Faiola says. It’s simply about adding in basic lifestyle practices that, when done consistently, will make a difference in energy levels. The hope is that the people Faiola continually works with, the ones who didn’t have the energy to keep up their work maintain their output levels, can get back to the creative work that they enjoy doing.