The Shop
Located on the edge of downtown Bellingham on West Holly Street is a shop to meet all of your needs, both out in the woods and on your way to work. Fjällräven moved into downtown Bellingham in early spring of this year, and they fit right into the outdoorsy hub that Bellingham has become. With a great atmosphere, good long-lasting products, and a welcoming staff, this is the perfect place to spend an afternoon and get some shopping in!
The Atmosphere
I asked Store Manager Brook McNabb how she would describe the atmosphere of her Fjällräven store and she said, “We strive to be classic Scandinavian with a modern twist.” The shop is warm, with light music— you’ll instantly feel comfortable in the store. You’ll find lots of clothes perfectly folded or hanging, backpacks on the walls, and lots of displays showing off the products.
Fjällräven means “arctic fox.” I asked McNabb what makes her team unique, and she said that when you enter the doors you’ll find a fox family. The staff is very friendly and welcoming—a close-knit group of people all working to “leave the planet a little bit better than we found it,” as McNabb put it.
Key People
Åke Nordin was born in Sweden and had a big dream: he wanted to make nature more accessible for everyone. He first started creating out of a need to hold his supplies, then after a few adventures—including an expedition where he ended up almost freezing—he decided his gear needed an update. So he created the Greenland jacket, and with it the company Fjällräven. Nordin hoped to bring people out on hikes and journeys together, and the company has a focus on sustainability as well. As the Fjällräven website says: “Nature is in our DNA.”
In the Bellingham location you’ll most likely be greeted by McNabb, the manager, or the store clerks and onsite tailor, all of whom are always happy to help you with questions. They run the store and help carry on Åke Nordin’s mission.
What You’ll Find
Eco-friendly and long-lasting items made with a recycled polyester and organic cotton blend called G-1000. You’ll find all things under the category of Trekking, from traveling clothes to commuter bags to mountaineering bags. Also classic bags like the Fjällräven Kånken, which has become a popular school bag, including mountaineering versions too! Tailoring, repairs, and complimentary waxing of specific products can also be done in-store.
Favorites
One of the team’s favorite products is the Greenland pocket, which is a great bag for on-the-go— “And it can fit my kindle!” McNabb says excitedly, adding that it’s something she has owned for quite a long time. Another employee said they loved the Skule 28 backpack and the Stubben backpack, which has a stool built into the framework of the bag. McNabb was sporting a pair of Vida Pros pants as well, proclaiming: “I feel like I can do anything in these.” 128 W. Holly St., Bellingham, 360.215.2104, fjallraven.com