THE SHOP
Tucked into the heart of Lynden’s historic Front Street, Cheeks Jeans Boutique is cozy and welcoming. The racks are thoughtfully curated with women’s clothing for every stage of life—from adorable babywear and fun tween styles to timeless pieces for women of all ages. Alongside denim, you’ll find accessories, select footwear, gifts, and seasonal favorites.
Photograph by Cassie Van Boven
In a world dominated by online shopping, Cheeks offers something different: a true in-person experience. You can touch, try on, and style your looks with their knowledgeable team—always ready to help, never pushy. Need a fresh outfit for a weekend getaway or a special event? They’ve got you covered with styling help at no charge, no appointment necessary.
THE ATMOSPHERE
This little corner of Front Street is the perfect spot to make a day of it: browse the Waples Building and you’ll find Village Books next door, grab lunch at Avenue Bread, stay the night at The Inn at Lynden, stop in at Overflow Taps, and of course, pop into Cheeks for a wardrobe refresh.
Photograph by Cassie Van Boven
When you’re there, you’ll see girlfriends making a day of it, moms with babies in tow, young working professionals, and even grandmothers finding their perfect pieces—all receiving the same friendly, personalized attention.
THE PEOPLE
Cheeks is a family business, founded by sisters Laura Bouma and Wendi Parriera. Over the years, nearly every woman in the family—daughters, nieces, moms, and sisters—has pitched in, alongside a close-knit team that feels like family too. Even the photos for this feature were captured by their own team member, Cassie Van Boven!
Photograph by Cassie Van Boven
The staff is passionate about creating a welcoming space where customers feel seen, supported, and celebrated. They know when to offer help and when to let you browse—and they mean it when they say: ‘we love our people.’
WHAT YOU’LL FIND
Cheeks is best known for their premium denim—from Free People, Hudson, Joe’s Jeans, Kut from the Kloth, DU/ER, Billabong, and more—but the store is filled with a little bit of everything: casual dresses, tops, jumpsuits, shoes, jewelry, hair accessories, and activewear for women. They also have a cozy baby section, a tween corner, and thoughtful gifts like Capri Blue candles, lotions, diffusers, stickers, journals, and cards. It’s a one-stop shop for style and gifting, all in one charming location.
Photograph by Cassie Van Boven
FAVORITES
“Free People denim just flies off the shelves,” Wendi says. “The next closest place to find it is Seattle, so our customers come from all over.”
“Vuori, Z Supply, and Billabong are also huge hits,” add Cassie and Janine.
Photograph by Cassie Van Boven
They also love carrying By Grace Designs jewelry by local artist Jamie Williams—exclusive to Cheeks. Other customer favorites include Sorel footwear, perfect for Pacific Northwest weather, and Rip Curl styles for tweens. 420 Front St., Lynden, 360.778.1849, cheeksjeans.com
